Install the Plugin:
Presumably, your WordPress blog is set up, and the All in One SEO Pack installed. Log in and go to All in one SEO in the menu on the left. It should be at the top of the menu, just under the Dashboard tab.
There are many options here, and for best results, try to make sure they are all filled in and as accurate and appropriate for your website as possible:
Don’t worry too much about this one. This is enabled by default, and you should leave it that way, because it helps to avoid duplicate content problems with the major search engines.
Enter the page title for the ‘home’ of your website. The page title is one of the most important details and if you enter a bad or blank title, it will harm your rankings. If you leave this blank, WordPress will default to the site name in your WordPress configuration.
The content for the meta-description tag comes from here. If you leave this blank, WordPress will not even give you a description tag, which is bad for your site, so make sure the content entered here is a proper description of what your website is about.
Home Keywords(comma separated):
It is important to have carefully selected keywords here. If you leave this blank, WordPress will not add the meta-keywords tag to your page. It also helps to place your primary keywords in front of the list. “Use Keywords” should also be set to enabled if you wish the keywords you’ve chosen to be used.
Use Categories for Meta Keywords: This only applies to blog pages. If you want to be particular and strategic about your category names, you can use this, but otherwise, leave it alone and add keywords manually for each post.
Use Tags for Meta Keywords: This also only applies to blog pages. Checking this will cause the tags you’ve set for a each particular blog post to be used as Meta keywords for that specific post. You can manually add additional words if you wish, but be careful not to duplicate them.
If this is set, all page, post, category, search and archive pages will get rewritten. You can choose the format for most of them if you wish. If you enable this, the default SOE will put the title tag of pages like this: Page | Home. If you choose not to enable this, the WordPress default title tag will be in this format: Page>>Home. This WordPress title tag is not very good for SEO, so you can use the setting to correct this.
Capitalize Category Titles:
Check this to get all page titles of category pages to have the first letter of each word capitalized. Google usually ignores upper/lowercase, but this option is good for visual appeal.
Post Title Format, and the other titles:
These six boxes let you customize how the titles are displayed in certain parts of the site. Choose a few very carefully selected keywords, so those keywords will be part of every title. Don’t use too many keywords.
Search Title Format:
This has nothing to do do with the search engines, but instead relates to the results page of the search function within your website.
Description Format: The default format here is the best one so don’t worry about this one, leave it as is.
404 Title Format:
This sets the page title for your 404 page not found errors pages.
Don’t worry about this one, leave it as is.
Custom Post Type Settings
SEO for Custom Post Types:
Don’t worry about this one, it only applies if creating your own custom post types.
Custom Post Types for SEO Column Support: Same as the above, only applies if creating your own custom post types.
Generate Keywords for Posts Page:
Be sure that the first three boxes (Use noindex for Categories, Use noindex for Date Archives, Use noindex for Author Archives:) are selected, because this tells the search engines to index these areas of your site. This also helps Google move faster and as Bing doesn’t officially recognise the Canonical tag, this is another way of minimizing duplicate content risks.
Auto generate Descriptions:
If you enable it, this feature tells the SEO pack to use the first 150 characters of your article to automagically create Meta descriptions for your posts. If you always manage to get keywords in your first sentences, then enable this. It is safer to manually enter descriptions on each post, but this feature can save you time if you want to just post articles and you don’t really care too much about what their ranking is. It’s also a safety measure, in case you forget to put in the keywords, because the plug in does check first, to see if you have manually added in keywords for each post.
Any pages you list here are not processed by the seo pack.
There are four boxes here that configure additional headers. Text entered in these boxes will be added to the head section of your pages. If you want to use these, do so with caution as these are not required for basic SEO configuration.
Log important events:
A troubleshooting tool, which, if checked and a significant event happens, the event will be logged.
Configuration for post settings with the all in one SEO pack:
In addition to the configuration settings above, each post and page in your website will need to be configured for SEO. When creating a new post/page, or editing/configuring your older posts/pages, scroll down to the bottom of your post editing page to the SEO pack section, where you will find four options:
Here you should enter a title that best represents what your post is about. You should make use of additional keywords, but keep it simple, don’t use too many keywords, just a simple phrase that sums up the page. Try to put your strongest keywords in the first 1-4 words of the title. This title will be displayed at the top of the browser screen, in the browser tab, and on the search engines. If you leave this blank, WordPress will use the default page title you entered when creating the page, which, if it is “Home” or “About us,” does nothing to help search engines know what your page is about specifically.
The description entered here will be used as the META-description for the page. write these carefully because search engines display them in results and use them in ranking. There is a recommended 160 character limit, and you should try to get in as many strong keywords/phrases as possible, while making it appeal to the people you wish to attract with it.
The keywords entered here will be used as the META-keywords for the page. Enter the main keyword for your page/post, as well as a couple variations for that keyword. Be sure to separate each keyword with a comma. Keyword tags are still used by some search engines so put in as many as best describes your page and put the most important ones closer to the front of the list.
This is the text that appears when you hover your mouse over one of the pages on your blog. It allows you to have a short menu label, but offers more description to your readers about what they will find on that page.
This text is used in your site menus for this particular page, and if you leave it blank, it will be the same as the WordPress page title. This text will actually show up on the page tab on your blog. Link anchor text is a powerful SEo tool, so use it carefully, because it can also give you problems.
Disable on this page/post: If you don’t want to use the SEO pack on a particular page, then check this box.
Other useful SEO tips:
One way you can get people to link back to you, is to link to other interesting articles or websites. Some people will return the favour, and they are more likely to do so if they are in the same area or market. To see who links back to you, turn on the option in WordPress. you should also get a notification if they link back to you.
Use Alt Attributes:
In case the image on a page cannot be shown, the text entered as the alt attribute will be shown in place of the image, to tell someone what the image is. Google likes to see alt attributes being used in pages and posts, and will list your images higher in the search engines if you use them. To put in the Alt attribute on your image, click on the image, click edit image, and a screen will pop up with several options. Next to the option that says Alt attribute, type in an appropriate title or short description of the image.
Interlink your articles:
If you use the blog function, put links from one blog post to another blog post that is relevant to that blog post. Link and connect your posts.
Canonicalisation: www or non-www:
Some websites can be found using both www in the beginning of their URl, and not using it. For example, typing in amazon.com will work just as well as typing in www.amazon.com, as it automatically redirects to www.amazon.com either way. However, it is best to tell websites to use only one. If you are using WordPress, it is already being redirected for you but is using a 302 redirect. You want it to use a 301 redirect, which tells the search engine it is permanent.
To do this, sign up on Google Webmaster Tools. Go to Site Configuration> Settings> Preferred Domain> Check the box you want.